Friday, July 12, 2013

Convergence driving more changes at Microsoft

It has been reported that Microsoft will be reorganising the company to move toward "One Microsoft", a structure that aims to remove product silos and unify all of the product development and advertising efforts. This hopefully can improve Microsoft's ability to take on Apple and Google who already offer products that integrate hardware and software seamlessly. This comes as PC sales has recorded yet another quarter of declining sales and is seemingly struggling to keep up in the mobile market. 

The shake up is not without management casualties, as some very senior managers are reportedly packing up for greener pastures. It is early days yet to understand what this means for Microsoft's approach to product development and innovation but one thing is for sure, they won't be rolling over anytime soon.

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