It has been reported that Microsoft will be reorganising the company to move toward "One Microsoft", a structure that aims to remove product silos and unify all of the product development and advertising efforts. This hopefully can improve Microsoft's ability to take on Apple and Google who already offer products that integrate hardware and software seamlessly. This comes as PC sales has recorded yet another quarter of declining sales and is seemingly struggling to keep up in the mobile market.
The shake up is not without management casualties, as some very senior managers are reportedly packing up for greener pastures. It is early days yet to understand what this means for Microsoft's approach to product development and innovation but one thing is for sure, they won't be rolling over anytime soon.
The first line in LL Cool J's now famous track "Mama said knock you out" states "Don't call it a comeback, I've been here for years!". I imagine this would be the best song for Marissa Mayer, the new CEO at Yahoo!, to pipe through their headquarters to amp up the staff to get through the day. Once the go to place for web content and web innovation, Yahoo! barely manages a mention in today's webesphere. However ex-Googler Marissa has been leading the comeback effort that has seen Yahoo! complete 15 acquisition for 2013 alone. From the looks of it, Yahoo! is building a portfolio of mobile ready technologies that already have a network of users locked in to their ecosystems. Arguably, they are acqui-hiring new blood as well as a way of breathing life and energy into the building. The hodge-podge of companies point to the intent to build platforms that take advantage of the smartphone revolution with a focus on consolidating content and providing recommendations to users. I guess you can call it a "portal 2.0" strategy.
As the battle wages for marketshare in the smart phone market, a battle is being waged for the mindshare of developers, those app innovators that enable the entire ecosystem to work. Microsoft has made a surprise announcement at its builder conference that Bing, known to most as a search engine aiming to compete with Google, is now also a developer platform.
What this means is that the "appmosphere" will likely become a very interesting place as 3rd party developers begin to churn out apps that will run on windows 8, 8.1 and Xbox. This is great news if you own a Microsoft enabled product or if you operate within the Microsoft ecosystem.
This is consistent with the changes that most of the established tech companies have been going through as they reorient themselves for the mobile convergence that is taking place. (Like Yahoo, Samsung, Nokia, Blackberry etc)
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The first line in LL Cool J's now famous track "Mama said knock you out" states "Don't call it a comeback, I've been here for years!". I imagine this would be the best song for Marissa Mayer, the new CEO at Yahoo!, to pipe through their headquarters to amp up the staff to get through the day. Once the go to place for web content and web innovation, Yahoo! barely manages a mention in today's webesphere. However ex-Googler Marissa has been leading the comeback effort that has seen Yahoo! complete 15 acquisition for 2013 alone. From the looks of it, Yahoo! is building a portfolio of mobile ready technologies that already have a network of users locked in to their ecosystems. Arguably, they are acqui-hiring new blood as well as a way of breathing life and energy into the building. The hodge-podge of companies point to the intent to build platforms that take advantage of the smartphone revolution with a focus on consolidating content and providing recommendations to users. I guess you can call it a "portal 2.0" strategy.
