Given the convergence that has been occuring driven by smartphone/tablet technology, perhaps this is facebook's foray into hardware. We understand that Zuckerberg was spotted visiting Samsung's office earlier this week so can we expect, if not today, some time in the future, an announcement that involves a Samsung product running facebook software of some sort?
In the context of the prevailing technology strategy which seeks to marry a platform that provides utility to a network of users with a common hardware platform, (a la iTunes/iphone and Google/Samsung), any attempt by Facebook to replicate and move into a partnership with Samsung will be yet another example of this strategy at play.
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