Wednesday, July 10, 2013

What's Yahoo! up to?

The first line in LL Cool J's now famous track "Mama said knock you out" states "Don't call it a comeback, I've been here for years!". I imagine this would be the best song for Marissa Mayer, the new CEO at Yahoo!, to pipe through their headquarters to amp up the staff to get through the day. Once the go to place for web content and web innovation, Yahoo! barely manages a mention in today's webesphere. However ex-Googler Marissa has been leading the comeback effort that has seen Yahoo! complete 15 acquisition for 2013 alone. From the looks of it, Yahoo! is building a portfolio of mobile ready technologies that already have a network of users locked in to their ecosystems. Arguably, they are acqui-hiring new blood as well as a way of breathing life and energy into the building. The hodge-podge of companies point to the intent to build platforms that take advantage of the smartphone revolution with a focus on consolidating content and providing recommendations to users. I guess you can call it a "portal 2.0" strategy. 

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