Managing a brand is a real challenge in today's ultra fast social media driven world. Make a mistake and the world knows in minutes and you spend the next six months doing damage control.
Elon Musk, one of the super innovators of this generation, shows the right way to avert a brand meltdown. Part common sense, part social responsibility, Tesla motors recently issued a voluntary recall of some of its Model S after becoming aware of a structural weakness in one of the seatbelt brackets that is welded to the body of the car. His company blog points out that this was entirely voluntary and was not as a result of any regulator directive. Instead it was out of a concern for the customer safety and the desire to do what is right.
Customer safety preserved, check!
Danger averted, check!
Brand image enhanced, check!
For more on Tesla Motors visit http://www.teslamotors.com/ or check out some of their videos at http://vimeo.com/teslamotors
No comments:
Post a Comment